u3a - Our Social Impact

Challenging Ageism

u3a university of the third age petanqueIn the UK, ageism is the most prevalent form of discrimination, with one in three people experiencing age-based prejudice or discrimination. A survey of u3a members found that nearly 40% had heard ageist language used about their age group. A fifth (20%) of surveyed u3a members in their sixties said they had been described as ‘elderly’ with nearly two fifths (37%) of them finding the term offensive.

u3a and the Centre for Ageing Better have joined forces to produce advice to help members challenge ageism and promote positive ageing.

The toolkit, which includes information and resources on how to challenge ageism, including a ‘Top Tips’ guide, is available as a PDF download:

  Ageism Toolkit (1.14 MB)

For the month of November, we are encouraging members to read the toolkit and put some of the actions into practice. When the month is up we’ll be asking you what you thought about the toolkit, whether it has increased your understanding and awareness of ageism, and whether it has helped you to take any action against ageism.  

Your feedback will be vital to help us make further improvements as we campaign to end ageist attitudes.